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Why Good Communication Is Good Business (1)

- Whether writing or speaking, consider your objectives. What do you want your listeners or readers to remember or do? To achieve an objective, you need to be able to articulate it.
- Consider your audience. How receptive will it be? If you anticipate positive reception of your message, you can be more direct.
- Consider your credibility in relation to your audience. Also, consider the organizational environment. Is it thick or flat, centralized or decentralized? Each will have communication implications.
- How can you motivate others? Benefits are always your best bet. And if you can establish common ground, especially at the opening of a message, you can often make your audience more receptive.
- Think carefully about channel choice, about the advantages and disadvantages of your choice, and the preferred channels of your audience.
- If you want to have a permanent record or need to convey complex information, use a channel that involves writing. If your message is sensitive, email may not be the best choice; the immediacy of face-to-face communication can be preferable, especially when you would prefer not to have a written record.