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Why Good Communication Is Good Business (1)

- People who cannot write and communicate clearly will not be hired, and if already working, are unlikely to last long enough to be considered for promotion.
- Eighty percent or more of the companies in the services and the finance, insurance and real estate sectors - the corporations with greatest employment growth potential-assess writing during hiring.
- Two-thirds of salaried employees in large American companies have some writing responsibility.
- More than 40 percent of responding firms offer or require training for salaried employees with writing deficiencies.

Reason 1. The changing environment and increasing complexity of the 21st century workplace make communication even more important.

Flatter organizations, a more diverse employee base and greater use of teams have all made communication essential to organizational success. Flatter organizations mean managers must communicate with many people over whom they may have no formal control. Even with their own employees, the days when a manager can just order people around are finished. The autocratic management model of past generations is increasingly being replaced by participatory management in which communication is the key to build trust, promote understanding and empower and motivate others.
Because the domestic workforce is growing more diverse, an organization can no longer assume its employee constituencies are homogeneous. Employees reflect differences in age, ethnic heritage, race, physical abilities, gender and sexual orientation. Diversity is not just a matter of social responsibility; it is also an economic issue. Companies are realizing the advantage of making full use of the creativity, talents, experiences and perspectives of a diverse employee base.
Teams are the modus operandi in the 21st century workplace. In a recent survey of Fortune 1000 companies, 83 percent reported that their firms use teams; teams are all about communication. The collaboration that allows organizations to capitalize on the creative potential of a diverse workforce depends on communication.
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